AI Concept Testing
for CPG Brands
Generate new ideas and get instant scores for Purchase Interest, New & Different, Solves a Need, and Virality.
No consumer panel required.
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How it works
Generate Product Ideas
Enter your brief and our AI concept generator for CPG instantly delivers on-trend product ideas fuelled by real-time search and sales signals.
Test With Digital Twins
Launch a synthetic digital-twin consumer panel of one-thousand matched shoppers; returns respondent-level scores in minutes, closely matching our internal studies.
Test with Humans
Optionally, when you are done synthetic panel testing, you can launch an online consumer panel and get results back in days.
Why teams pick AI for CPG
| High agreement with internal scores | Our AI “digital twins” mirror large human panels and match market results. |
| Concept-to-answer in under five minutes | Skip focus groups and fieldwork. Move from idea to feedback while the coffee is still hot. |
| Unlimited sample size | Run tests with 1,000+ synthetic shoppers at zero extra cost. |
| Built for CPG & FMCG | Trained on 2.7 million data points from food, beverage, beauty, home care, and more. |
| Free forever tier | Run up to five concepts per month at no cost. No paywall on exports. Upgrade only when you need higher volume. |
Become an expert on AI for CPG
Enterprise Security
Case Study: CPG Concept Research with AI Panels
AI Concept Testing vs Surveys: 2025 Benchmark
Synthetic Consumer Panel Method
Get Synthetic Panel Test Results Free
Test with synthetic consumers to predict the most likely real market conditions – with larger sample sizes than traditional human consumer panels.