Author name: dillonhawl@gmail.com

Case Study: CPG Concept Research with AI Panels

Study context A leading snack brand developed and tested eight distinct new concept ideas with our AI synthetic panel to identify high-potential innovations. They compared the scores for Purchase Interest, Newness & Uniqueness, and Meets a Need to trial benchmarks. Our newer Virality and Overall Score was useful to discriminate between top-performers. Process steps Key findings

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