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This page ranks the Top 100 Most Innovative CPG Brands in 2025 by a proprietary AI Innovation Score. It highlights leaders in beverages, snacks, beauty, home care, pet, and household essentials and more. 100 Most Innovative CPG Brands in 2025 Updated September 16, 2025 · Europe/Lisbon Search Tip: click a column header to sort # […]

Study context A leading snack brand developed and tested eight distinct new concept ideas with our AI synthetic panel to identify high-potential innovations. They compared the scores for Purchase Interest, Newness & Uniqueness, and Meets a Need to trial benchmarks. Our newer Virality and Overall Score was useful to discriminate between top-performers. Process steps Key findings