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Real People Testing

Test your concepts with actual consumers to get authentic feedback and validate your insights from synthetic testing.

1 Create Concepts→2 Visualize Packaging→3 Synthetic Panel→4 Real People Test
Configure Panel Details

Select Testing Method(s)

Online Consumer Panel

Recruit and test with 100-500 consumers online

Timeline: 5-7 business daysStarting at $2,500

Focus Groups

In-depth qualitative feedback from 6-8 participants

Timeline: 2-3 weeksStarting at $8,000

In-Store Testing

Test concepts in real retail environments

Timeline: 3-4 weeksStarting at $15,000

Home Use Testing

Send products to consumers for extended testing

Timeline: 4-6 weeksStarting at $10,000

Contact Information

Why Test with Real People?

Authentic emotional responses
Uncover hidden insights
Validate synthetic results
Build stakeholder confidence
Back to Synthetic Panel Testing